Asa at LPR (Event Over)

Monday, July 6, 2009

18+

Doors Open at 7pm

Concert at 8pm

$20

Asa, in her own opinion, is not a commercial product and not a sex kitten. But she is dazzlingly talented and gifted with a will of iron. She began to feel the wind of success blowing in her direction. A wind strong enough to sweep her away, but that would be forgetting that Asa does, after all, mean little falcon, a nickname acquired following a running away incident in childhood. She was offered contracts, concerts and money, but Asa was determined to make her music just the way she wanted. In 2004 she met her manager, Janet, who introduced her to Cobhams Emmanuel Asuquo, who in turn became her musical partner. And enabled Asa, the free spirit, to find her bearings: songs in English and Yoruba, music falling somewhere between pop and soul, inspired by her musical heritage — with particular care paid to the melodies — and reflecting the feeling she puts into it. Her texts talk about her country, the things in life, the things in her life, all delivered with feigned naivety and real irony.

“I like writing or thinking about my texts on the bus, or the molué, as we call it. 49 seats, 99 passengers standing up, as Fela described it. Everyone’s squashed up together and mini-dramas break out all the time. And, at the end of the day, we still manage to laugh, that’s where our strength lies …”

It was at this stage of her life that Asa finally returned to Paris. This was her chance to test out her talent on the French musical scene, playing with artists such as the Nubians, Manu Dibango, Doctor L and Tony Allen. In the meantime, back in Nigeria, her first single, Eyé Adaba, then Jailer, were beginning to get airtime. MTV chose her as the ambassador for South Africa, her popularity was growing and, when she went back, she opened for Akon, John Legend, Beyoncé and Snoop Dogg amongst others.